![]() Minimalism is a reductive design philosophy, promoting a less-is-more approach to color, form, and type. Minimalism then built on this idea, pledging to get rid of any excess in design and prioritizing function over form. Modernists were reacting against the exuberance and realism of 19th century art, creating buildings, furniture, and graphic design that celebrated the basic fundamentals of shape, form, and color. Minimalism is the extreme outcome of the 20th century Modernist movement. But, if you’re sitting on the fence, this article might help you to discover your next design obsession. Perhaps you’re already a committed minimalist or a devout maximalist. Compare how you can apply these two drastically different approaches to graphics, branding, web design, or typography. Here we’ll delve deeper into the philosophy and aesthetic of both sides of the coin. However, it seems that minimalism will always keep its currency among graphic designers, who were often raised on a diet of Swiss-style typography and Bauhaus graphics. Recent years have seen a huge revival in maximalist design across graphics, illustration, and interiors. Some of us opt for a Scandi-inspired aesthetic, while others go all-out with seasonal kitsch. The holiday season often reveals whether we are minimalists or maximalists at heart. ![]() Images by contributors, Daria Bulgakova,, and askarim. Pick your camp: Minimalist and maximalist approaches on the runway and in branding and packaging design. It is about making life more simple by getting rid of the stuff that does not add any value to ones life.įor corporate, does getting rid of the small details in their logo that made them recognizable, really meaningful? I do not know but as one consumer, I often find minimalist design more cheep.Pared-back simplicity or pattern and print? Discover why the two camps are equally polarized in graphic design. I believe that minimalism is about understanding what one value as a being. But personally maybe not much when it comes to design. Changing a familiar and beloved logo can evoke a sense of loss or disconnection, potentially leading to a decline in brand loyalty among long-time consumers.Īs a minimalist myself, I am not against the idea of minimalism. But as counter-argument, the logo change may have alienated existing consumers who had developed a strong connection with the brand’s previous visual representation. To conclude, corporate likes to change their logo, so it suits their value that they offer as a company. A thoughtful evaluation of the impact on brand recognition, loyalty, and consistency is crucial when maintaining a strong connection with consumers. While the updated logo aimed to modernize the brand and emphasize its beverage offerings, counterarguments can be made regarding the potential risks of diluting brand identity and alienating core customers. The simplified logo allowed for greater versatility and recognition across various marketing channels and touch points. By streamlining the logo and emphasizing “Dunkin’,” the company aimed to position itself as a destination for coffee, espresso, and other refreshments. The updated logo also represented Dunkin’ Donuts’ strategic shift towards promoting its wide range of beverages beyond just donuts. In 2018, the company unveiled a new logo that aimed to reflect its transformation into a more beverage-focused brand. Dunkin’ Donuts, a renowned coffee and baked goods chain, underwent a significant logo change that exemplified the corporate preference for simple and minimalist design.
0 Comments
Leave a Reply. |